Aliases for transport companies

For the national bus company in Monaco, currently CMA is linked to a logo. They themselves use CAM as an abbreviation and that is not associated with a logo. Would it be possible to rename this and for backward compatibility apply an alias of some sort, or merely add an alias for these cases? Same applies the other way around where 'Chemins de Fer Luxembourgeois' has to be used where 'CFL' returns nothing. Looking for 'Luxembourg' returns the longer name one needs for the logo. A query for 'Monaco' returns nothing.